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The YPN Perspective: Social Media – The Never Ending Business After Hours

I recently wrote an article for the Young Professionals of the Naperville Chamber discussing social media and how it relates to the current business community. Check it out below, and while you’re at it, sign up for YPN too!

Baby boomers and Gen X’ers try to understand our generation – Generation Y or the Millennial Generation – adapt to our ways of thinking, and keep up with emerging technology like social media. Conversely, as young professionals and tomorrow’s leaders, there is a lot we can learn about business from our predecessors and incorporate into our cutting-edge practices and ideas.

If you struggle to find an appropriate social media strategy for your company, take this approach: social media is one giant, never-ending Business After Hours (BAH). Some of the community’s most successful leaders have attended networking events like BAH for years and developed great business and personal relationships. These relationships are not built by blatantly promoting your business to hundreds of uninterested attendees or passing out the most business cards, however, and the same is true for social media. READ MORE

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